FMB | Flip My Brand Framework
01. Build A Recognizable Identity
A clear identity gives your brand a foundation.
Your brand identity shapes how people recognize you and what they expect from your business. It brings your purpose, personality, and value into a message and visual language people can remember.
We start by understanding your business, your audience, and where you want to go. From there, we develop the messaging, logo, colors, and typography that help you show up consistently across your website, marketing materials, signage, and content.
What this can include:
- Brand assessment and discovery
- Audience and market research
- Positioning and value proposition
- Brand messaging
- Logo and visual identity design
- Color palettes, typography, and brand guidelines
Build a content library.
Create a system for growth.
Our FMB packages bring your brand identity, marketing materials, website, video, and photography together into a coordinated library of assets—a foundation you can build on as you scale your marketing efforts. Choose a starting point below, or request a custom scope for the services you need.
Bootstrap
$5KProject Investment
Build a focused brand foundation with the essentials you need to introduce your business clearly and confidently.
✓ Focused discovery and brand direction
✓ Logo refinement or a streamlined identity concept
✓ Essential colors, typography, and a brand reference sheet
✓ Two coordinated marketing pieces
✓ A streamlined 1–3 page website using supplied content
✓ One short video edited from supplied footage
✓ A focused headshot or product photography session
Next Level
$10KProject Investment
Bring your brand together with a stronger identity, a more useful website, and original content that helps people understand your value.
✓ Brand discovery, positioning, and messaging direction
✓ Logo development and visual identity
✓ A practical brand guide
✓ A coordinated set of marketing materials
✓ A 4–6 page website with content guidance
✓ One focused brand or service video
✓ A brand photography session with selected edited images.
Enterprise
$20KProject Investment
Support a larger launch or brand refresh with deeper strategy, a broader website, and a coordinated library of creative assets.
✓ In-depth discovery, positioning, and messaging
✓ Brand identity development and guidelines
✓ An expanded collection of marketing materials
✓ An 8–12 page website with content planning
✓ A primary brand video and supporting short edits
✓ Brand, team, and workplace photography
✓ A coordinated rollout plan for your new assets
Ready to explore your options?
Select a package to open our project inquiry form, then choose “FMB Package” and indicate the package you’re interested in. We’ll discuss your goals and confirm the scope before you commit.
You don’t have to choose a package to work with us. Select “Custom Project / Service Estimate” to request an individual service or a combination tailored to your needs.
