Brand Identity System Design

Your Strategic Look, Feel, and Message

How Having An Identity System Grows Your Brand

Brand Design & Consultation | Mance Multimedia, LLC

Every treasure has a map, and your brand identity system is that for a strong and healthy brand.

Brand identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations and more.

Mance Multimedia, LLC provides brand identity design services, so that you can use them to build and grow your brand. We offer discovery services to help you define and refine your identity, identify and appeal to your target customer, and the creative services to compliment this identity.

Have a Strategic Look, Feel and Message

This should appeal to your target audience.

Your look and feel involve not only your logo but the shapes and patterns that are a result of that logo design. It includes the colors, fonts, and overall messaging of your brand.

Think of the last time you saw colors without a logo, and immediately said this feels like (insert any brand you are familiar with). This is the power of brand recognition and emphasizes the value of an entire system.

Think of Chick-fil-A, and what all comes to mind? The color red? Customer service? Why does a child that sees a golden M automatically think hamburger?

Branding is the answer!

Don’t Forget Your Brand Touchpoints

Remember every point in which your brand interacts with your audience.

If branding is your reputation, and how people immediately feel about and perceive you as then your touchpoints connect that feeling with your visual identity.

Remembering that a brand touchpoint is anytime your company comes in contact with customers or potential customers, they need to associate that experience back to things that are connected to your identity system. 

A good customer service experience connected to someone wearing your company colors, or a memorable handshake connected to being handed a high-quality business card, is a great way to plan seeds of brand recognition in your daily activities.

Repeat, Repeat and Repeat

What gets repeated gets remembered.

It seems like we keep repeating ourselves, that’s the point. 

Any chance you get to customize and/or optimize your experiences, you should do it. It doesn’t matter if its your email signature, or how you decorate a company event – make it adhere to your brand guidelines.

As a part of the Mance Multimedia, LLC brand identity design process, we offer a brand style guide. This is a document that shows your color codes, design looks and feels, and how to use your design assets for various situations. We provide this so clients can both do their own quick projects without losing cohesion, and to serve as an internal guide to keep their brand quality consistent internally amongst their team.

Love working with Mance Multimedia! They designed my logo and I loved working with them so much that I have since transferred label design and formatting for my products to them! Definitely recommend.
Carmen Gaines-Johnson
Carmen Gaines-Johnson
Owner, CarmaBella Skincare

FMB | Flip My Brand - A 5-Point Branding Framework by Mance Multimedia, LLC

Brand identity design is the most important point of the Flip My Brand framework – which include the 5 Key Areas that need strategic attention in order to build and grow a recognizable brand. While it includes your logo, the full-system is more than having a logo.

Skincare brand “CarmaBella Skincare” utilized Mance Multimedia, LLC to design and develop its brand. 

Services included:

  • Brand identity/logo design
  • Product label design
  • Video production
  • Retainer graphic design services

Brand Design & Consultation | Mance Multimedia, LLC
Brand IdenTity Design
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Check out some of our latest completed projects.


Check out some of our latest completed projects.

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