While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital found that online video is a 600% more effective marketing tool than print and direct mail combined. People network, do business with, and refer those they Like, Know and Trust!
Video can serve as a non-person salesperson, so you should intentionally use video to tell these effective stories.
The (3) most effective forms of brand-building video are:
This type of video primarily shows how relatable you, why you do what you do, and builds a sense of “LIKE” around your brand.
Brands use company stories to give them personality – showing off the personalities that make up their team. This type of video shares the vision, mission – and most importantly the values of the brand.
This type of video primarily shows what you do, and/or gives insight on your products and services, which builds a sense of “KNOW” around your brand.
If people don’t know what you do, who’s going to tell them? These videos are primarily promotional, as it highlights your product/service in a compelling way.
This type of video primarily shows your impact on people, their problems, and illustrates the solutions you provided to build credibility and a sense of “TRUST” around your brand.
Building credibility is the main idea here, as people are more likely to listen to others talk about how awesome you are – opposed to you saying it.
Video production is one of the 5 Key Areas that need strategic attention in order to build and grow a recognizable brand. It communicates ideas, and provides easily shareable content to benefit your brand.
The Glenn Davis Campaign utilized the FMB Framework to win a special election.
Watch Their Winning Campaign Video
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