Visuals get attention and communicate ideas. You can use this to be relatable, show details of your process, or simply just grab attention. Effective usages for photography content include:
Flux Magazine affirms that “Professional photography is important because it’s constantly used as a successful competitive differentiator. The proof is everywhere. On any given day, one can see varying examples of industry-leading brands using high-quality imagery in their real-world or online marketing campaigns.”
First Impressions Are Built With Photography
Corporate photography sets the tone for your brand. Customers and potential customers see your commitment to them through this visual medium – and its quality. Hiring a professional photographer to help you with your business growth.
When your brand begins to gain recognition or advertises, you will want to use these images to put your best visual foot forward – enhancing your credibility. Corporate headshots are a standard for brands and businesses looking to grow.
Photography Can Show Them Better Than You Can Tell Them
Optimizely defines a hero image, as a high-quality photo or video, can be a good way to add a personal touch that immediately builds credibility and trust for your brand. Because people are highly visual, having high-quality, fullscreen imagery at the top of your page can help create a positive first impression.
A hero image can also direct users towards a desired link or call-to-action, or present your business’ value proposition at the top of the webpage. Hero images on media sites and blogs can also be used to catch the visitors’ attention, and draw them into reading the article on the page.
An example of this would be a doctor having an empathetic moment with a patient to show how welcoming and understanding their practice is.
Visuals Make The Experience Real
Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.
Branding photography refers to professional images that represent people, like entrepreneurs and small business owners that need help building their brand and earning money. The personal branding pictures you take fit your potential clients’ visual identity through their use of tone, colors, props, style, and more – like a travel agent looking to appeal to travelers (See Image).
Photography content is one of the 5 Key Areas that need strategic attention in order to build and grow a recognizable brand. It communicates ideas and provides easily shareable content to benefit your brand.
The Glenn Davis Campaign utilized the FMB Framework to win a special election. We implemented photography, as it is the best way to create instant visual credibility, and provided a reusable asset for online usage and print advertising. It was one of our best decisions, and we highly recommend photography for effectiveness.
Check out some of our latest completed projects.