Graphic Design

It’s All About Cohesiveness and Consistency and Quality

How Video Graphic Design Grows Your Brand

Graphic Design | Mance Multimedia, LLC

Graphic design uses elements like line, color, shape, space, texture, typography, scale, balance, hierarchy, and harmony to create visual content to communicate ideas and messages. It is how brands connect with their customers, potential customers and fans. Graphic design is uses to sell and promote, convey messages, and develop brand identity. 

The keys to being recognizable and credible are the quality, consistency and cohesiveness of your graphic design. In other words, you should look like the image and quality you want to portray – and the dollars you seek to command. Luxury brands should have finely sophisticated design, while low cost brands can look more frugal. The key is being intentional with that design strategy.

Have A Cohesive Look

What gets repeated gets remembered

Graphic design is the one tool that builds recognition. This is why brand identity design is very important when starting your brand, as it is the process that builds the look and feel for your brand. Graphic designers can then take that look and feel and apply it across your entire brand through touchpoints.

A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication. These include flyers, billboards, your social media and more!

Have Brand Style Guide For Consistency

Your brand/logo designer should provide this!

Having a style guide, which is an included deliverable for brand identity design (not just the logo file), allows you to build consistency across your touchpoints. Examples of touchpoints include:

  • Business Cards & Stationary
  • Social Media and Email Signature Design
  • Banners/Flyers/Brochures
  • Billboards/Tradeshow Booths
  • Business Card Design
  • Brochure Design
  • Digital Content Design
  • Print Ad Design
  • Package/Label Design
Put Your Best Foot Forward

People Buy With Their Eyes

Graphic design can help, and hurt your credibility. If you don’t look like you value your own image, it can come off as not caring about your customers. People buy, and have a sense of credibility through their eyes – and that’s the power of graphic design. Your brand shouldn’t feel like it’s trying to figure it out, but rather look and feel polished. Potential customers don’t want to feel like you’re going to be experimenting with their money.

Professionals have the experience of best practices and how to troubleshoot design issues. You don’t want to use a “pretty” font, only to put it on a billboard and find it hard to read. You don’t want to spend $4,000 on a vehicle wrap, only to realize the graphic is too small to read.

Brands that grow transition from DIY to hiring a professional graphic designer.

Michael made a movie poster for me and I was blown away at how amazing it turned out! I gave him a loose vision for what I had in my head about how this should look, and then he took it to the next level! I can't say enough about the amazing work Michael did for our film. I will not hesitate when it comes time for our next film. I also will not hesitate to recommend him to others. I have already done so and will do so again.
Jordan Bunch
Jordan Bunch
Owner, Film Mavericks

FMB | Flip My Brand - A 5-Point Branding Framework by Mance Multimedia, LLC

Graphic design is one of the 5 Key Areas that need strategic attention in order to build and grow a recognizable brand. It communicates ideas and provides easily shareable content to benefit your brand.

The Glenn Davis Campaign utilized the FMB Framework to win a special election.

Repeatable and recognizable graphic design elements included:

  • Photography Headshot
  • Red, Gold, Black and White Colors
  • Rectangular shapes to emphasize text

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