Graphic design uses elements like line, color, shape, space, texture, typography, scale, balance, hierarchy, and harmony to create visual content to communicate ideas and messages. It is how brands connect with their customers, potential customers and fans. Graphic design is uses to sell and promote, convey messages, and develop brand identity.
The keys to being recognizable and credible are the quality, consistency and cohesiveness of your graphic design. In other words, you should look like the image and quality you want to portray – and the dollars you seek to command. Luxury brands should have finely sophisticated design, while low cost brands can look more frugal. The key is being intentional with that design strategy.
What gets repeated gets remembered
Graphic design is the one tool that builds recognition. This is why brand identity design is very important when starting your brand, as it is the process that builds the look and feel for your brand. Graphic designers can then take that look and feel and apply it across your entire brand through touchpoints.
A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication. These include flyers, billboards, your social media and more!
Your brand/logo designer should provide this!
Having a style guide, which is an included deliverable for brand identity design (not just the logo file), allows you to build consistency across your touchpoints. Examples of touchpoints include:
People Buy With Their Eyes
Graphic design can help, and hurt your credibility. If you don’t look like you value your own image, it can come off as not caring about your customers. People buy, and have a sense of credibility through their eyes – and that’s the power of graphic design. Your brand shouldn’t feel like it’s trying to figure it out, but rather look and feel polished. Potential customers don’t want to feel like you’re going to be experimenting with their money.
Professionals have the experience of best practices and how to troubleshoot design issues. You don’t want to use a “pretty” font, only to put it on a billboard and find it hard to read. You don’t want to spend $4,000 on a vehicle wrap, only to realize the graphic is too small to read.
Brands that grow transition from DIY to hiring a professional graphic designer.
Graphic design is one of the 5 Key Areas that need strategic attention in order to build and grow a recognizable brand. It communicates ideas and provides easily shareable content to benefit your brand.
The Glenn Davis Campaign utilized the FMB Framework to win a special election.
Repeatable and recognizable graphic design elements included:
Check out some of our latest completed projects.