News Archives - Mance Multimedia

Feb

Greenville Chamber Names Mance Multimedia’s Marketing Agency Top Minority Business

The largest business organization in the upstate, the Greenville Chamber of Commerce, has named Anderson-based agency, Mance Multimedia, LLC, its 2022 Minority Business of the Year. The recognition was presented in front of a sold-out crowd at the Greenville Chamber’s 134^th Annual Meeting.

Mance Multimedia, a full-service creative agency, was founded by CEO Michael Mance, a native and current resident of Anderson County. The company helps build clients’ recognition and credibility through marketing, advertising, design, and production services.

CEO Michael Mance states, “Winning Minority Business of the Year from the Greenville Chamber of Commerce is a truly a full-circle moment, and that’s because I started my professional career as a Marketing Director for the Anderson Chamber of Commerce. It was there that I fell in love with both promoting and growing a business. To transition into a full-time business owner, and be recognized by such a large, pro-business organization is definitely a great accomplishment!”

The company has worked with both local and national companies, most recently designing packaging for Texas-based flooring company Acufloor – helping launch their product into 1200 Lowe’s stores. Additionally, the company helped launch and win the campaign for Anderson County Councilman Glenn Davis.

Part of what makes the company so unique is its willingness and ability to package services to the benefit of small, minority and non-profit businesses – allowing them to get the same level of creative services as larger companies with budgets for large ad agencies. These banner packages are touted as “Flip My Brand“, utilizing a 5-point framework to grow any brand.

To learn more about Mance Multimedia, visit our services page here.

Hire Us

Feb

Painting Brand Hires Mance Multimedia | Logo Design

South Carolina painting brand, Revision Painting, LLC, hires Mance Multimedia to design their new brand and logo identity. The company, owned by Mr. Tarond Williams, wanted a clean representation of its commitment to quality and customer service.

What makes a logo design effective?

Famous designer Sagi Haviv, states that the most effective logo designs are “Appropriate,” “Distinctive/Memorable,” and “Simple.” Haviv’s company, Chermayeff & Geismar & Haviv, is responsible for the brand design of many famous brands, including “US Open,” “NBC” and “Showtime.”

So, why is this important?

Hire Us

About the Mance Multimedia Logo Design Process

The Mance Multimedia design process, which includes a quality-check system, to make sure our logo designs are effective.

The checklist includes:

1. Is the logo simple (memorable)?

The simpler, and less busy, something is, the more likely it is to be remembered. Honestly, that is the purpose of a logo – to build instant recognition. If there’s too much to try to remember, the logo doesn’t work.

However, simple doesn’t have to mean boring…

2. Is the logo unique (remarkable)?

The thing that makes you go “wow, that’s cool” or “neat” is what makes a logo remarkable or “worthy of remark”. These are conversation starters, and trigger curiosity to learn more about the brand.

So, why can’t you put too much detail?

3. Is the logo scaleable (legible)?

A logo must be easily recognizable and legible in most sizes. That includes a large billboard, as well as a small icon on a mobile device or business card. This is where simplicity matters, as some details get lost in smaller sizes.

And that leads to the question…

4. Is the logo relevant (appropriate)?

A logo must be appropriate for the industry expectations and the audience. A choice of the wrong font can make you seem playful and childish when you want to appeal to serious executives, and an evil scary font might not be appropriate for a children’s toy brand. Colors, symbols, and shapes all play a part in what is relevant.

So, how does the new logo for Revision Painting stack up to this checklist?

By applying the design to common applications like windows, vehicles, graphics, and more, we are able to visualize its effectiveness.

You can see the design applications below:

Revision Painting | Brand/ Logo Design by Mance Multimedia, LLC

Mance Multimedia provided branding and logo design services for small, minority and non-profit brands. Contact us to book your service today!

Hire Us

Dec

CEO Graduates Business Accelerator

Mance Multimedia CEO Michael Mance graduates SC Minority Business Accelerator Program (MBA)

Continued education and development have always been valued by Mance Multimedia, as well as having a strong business foundation. It is important to the organization to make sure we are serving the right customers, being efficient with our operations, and always adding value to our services.

Using the phrase “CEO Graduates Business Accelerator” is a big deal, because it ensures that our minority business has the necessary foundation from the top down. In fact, a three-year strategic growth action plan was created as a part of this twelve-month program.

About the SC Minority Business Accelerator Program

The Minority Business Accelerator supports and scales high-potential minority-owned firms by providing targeted training, access to business coaches, and access to large corporations. Participants leave the program with a three-year Strategic Growth Action Plan to guide their development.

Before the program, Mance Multimedia was operated more as a “freelance” organization and has since shifted to the agency model.

We are better positioned to assist small, minority, and non-profit organizations – who aren’t generally targets of marketing and advertising agencies.

This is our primary difference, as we are known for having better pricing, higher quality, and quicker turnarounds than most marketing and advertising agencies. In fact, our pricing is 5% lower than most marketing and advertising agencies.

Since the program, Mance Multimedia has enhanced its service offerings, and streamlined its systems and processes to better assist customers.

We have even introduced a new branding framework, specifically designed to focus on the areas that grow small brands into more recognizable and credible brands.