Mance Multimedia branding propels Davis to election win

Case Study: How Cohesive branding helped secure a campaign victory for Glenn Davis

Winning an election is already difficult during a general election period. Candidates have a year or more to get supporters and detractors to like, know and trust the candidate – ultimately earning or losing their vote. Local elections, especially special elections, prove to be even more difficult!

With the untimely death of the late Honorable Gracie Floyd, Glenn Davis chose to pick up the mantle and run for Anderson County Council District 2 seat – but so did six other people. This divided the roughly six-month special election period into three smaller elections.

A political party primary election
A party run-off election (Only 15 days after the primary election)
A special general election

I knew of the two candidates but didn't know who to vote for. I watched the video, and I saw how clean and crisp the Glenn Davis campaign was. I was sold!

Don Peppers

Anderson Resident

With so many candidates tossing their hat in the ring, Glenn Davis turned to Mance Multimedia, LLC to brand market their campaign. Services included, but were not limited to:

Branding Consultation and Management
Video Production
Photography
Radio/Audio Spot Production
Media Buying/ Ad Management
Social Media Management
Graphic Design & Printing
Communications/ Public Relations
Event Coverage

Glenn Davis has won the District 2 seat for Anderson County Council by a landslide. Let’s take a deeper look at the numbers and timeline:

Advances to primary run-off with 38% of vote on March 30^th – leading his would be run-off competitor Marian Robinson by a 17% margin.
Receives 59% of the run-off vote to secure the Democratic nomination on April 13^th
Defeats Republican candidate David Standard to win election with 68% of the vote

When speaking on his experience with Mance Multimedia, LLC, Councilman-Elect Glenn Davis states, “This guy is awesome, he and his wife! If you only knew!”

Mance Multimedia, LLC is a full-service marketing and advertising agency based in Upstate, South Carolina. Specializing in consultation, content production and graphic design services, Team Mance helps small and minority businesses fight invisibility by building cohesive and consistent brands – assisting with overall brands and individual projects or campaigns.

From newspaper ads, to video production, to door hangers, Mance Multimedia provided the Glenn Davis campaign with the full-treatment – and the results show campaign effectiveness.