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Anderson School District 5 Mentor Recruitment Video

Practical advice, creative thinking, and stories from behind the work.

Video Strategy · Interview Production · Recruitment Storytelling

Help someone see themselves making a difference.

A meaningful mentoring program already existed. The next step was helping more people see how they could become part of it.

Anderson School District 5 approached Mance Multimedia to create a recruitment video for Impact A5, a program that connects students with mentors from district staff and the wider community.

Through regular visits, shared lunches, and ongoing conversations, mentors give students another person they can count on. The district wanted to communicate that opportunity and encourage more people to volunteer.

Start with the action. Find the right story.

Before planning the production, we helped clarify what the video needed to accomplish: introduce the mentoring experience and encourage viewers to consider becoming mentors themselves.

Using our approach to making the right video, we worked backward from that action. The strongest way to explain the program was to hear from people already participating—what mentoring looked like, how they made time for it, and why they chose to be involved.

Different backgrounds. A shared commitment.

We recommended featuring a range of perspectives so viewers could recognize someone like themselves in the story. Mentoring needed to feel accessible to people with different backgrounds, responsibilities, and connections to the district.

Participants included a college student, a parent and business owner, and a middle school principal. Together, their experiences showed that there was more than one kind of person who could step forward to mentor.

Real experiences, connected by a clear narrative.

We coordinated a production day and interviewed participants about their experiences in the program. Their stories gave the video its personal perspective and helped explain the relationship between a mentor and a student.

To connect those individual accounts, we developed a narration script for a district leader. The narration provided context and direction while allowing the mentors’ experiences to remain at the center of the story.

Our role was to bring those voices together into a focused recruitment message: helping viewers understand the opportunity and picture themselves participating.

A recruitment resource the district could share.

We delivered a finished video that introduced Impact A5 through the people involved in it. The district distributed the video online to staff as part of its effort to recruit additional mentors.

The completed piece gave the district a way to explain the program through personal stories, supported by a clear narrative about the opportunity to serve.

What we delivered.

  • Recruitment video strategy and message development
  • Participant selection guidance
  • Preproduction planning and production scheduling
  • Interview planning and direction
  • On-location video and audio production
  • Narration script development
  • Video editing and narrative assembly
  • Finished recruitment video for district distribution

Inside the Project

The voices, interviews, and production behind the Impact A5 recruitment story.

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