Anderson Area Cancer Center Website & Direct Mail Marketing

Website Design · Photography · Video · Direct Mail

A more welcoming first impression.

Before patients walk through the door, their first impression often begins online. Anderson Area Cancer Center wanted that introduction to feel welcoming, trustworthy, and professional.

The practice approached Mance Multimedia seeking a more responsive website partner and a stronger presentation of its facility, services, and people. The existing website and imagery did not reflect the care and attention they wanted visitors to experience.

Our relationship has included website design, original photography and video, ongoing website support, and a separate direct-mail campaign completed in a different year. Each engagement addressed a specific need while supporting the practice’s overall presence.

Clean and professional. Warm and approachable.

For the website, the goal was to create an experience that felt like the practice itself: a place where patients are welcome. Clean and easy to navigate, without the cold, clinical feel often associated with healthcare websites.

We presented a website mockup and a plan for a brochure-style website that would introduce the facility, explain its services, and help visitors become familiar with the people behind their care. A refined logo and a coordinated color palette brought consistency to the design.

Show the people. Introduce the place.

A welcoming website needs imagery that feels personal and authentic. We planned a full production day to create a coordinated collection of photography and video for the practice.

Staff headshots and provider group portraits introduced the care team. Interior and exterior photography showcased the facility, while aerial photography and drone video provided a broader sense of the location. A looping aerial video added movement to the homepage.

We also created marketing images for website sections and future advertising, giving the practice a collection of original visuals beyond the website launch.

A separate campaign. A direct connection.

In a separate engagement, Anderson Area Cancer Center trusted Mance Multimedia to manage an Every Door Direct Mail campaign. The objective was to bring the practice’s message directly to households in selected areas.

Working from the practice’s audience priorities, we identified postal carrier routes for the mailing and designed the printed piece. The campaign gave the practice another way to introduce its services beyond its online presence.

From the first design to the post office.

We handled the direct-mail campaign as a turnkey service, coordinating design, printing, mailing preparation, and postal delivery.

That included organizing and bundling the printed pieces by carrier route, coordinating the required mailing documentation, purchasing postage, and delivering the prepared mailing to the post office.

The practice had one partner managing the creative and production details, along with the logistics needed to get the campaign into the mail.

A website supported beyond launch.

Our website relationship continued after launch. We provide annual maintenance and ongoing support to keep the website useful as the practice evolves.

That includes staff changes, patient documents and forms, communication updates, and backend maintenance such as PHP updates. The practice has a partner it can reach when something needs attention.

Different projects. A consistent commitment.

Across engagements completed in different years, we have helped the practice improve its online presentation, build a collection of professional imagery, and deliver a direct-mail campaign to selected postal routes.

The website gives visitors a way to meet the team, explore the facility, and learn about available services. The photography and video make that introduction more personal. The mailing provided an additional channel for reaching households, while ongoing support keeps the website current.

What we delivered.

• Website planning, mockup development, and design
• Cleanup and refinement of the existing logo
• A coordinated website color palette
• Staff headshots and provider group portraits
• Interior, exterior, and architectural photography
• Aerial photography and drone video
• Homepage video integration
• Original marketing imagery for future use
• Direct-mail planning and postal carrier route selection
• Mailer design and print production coordination
• Mailpiece bundling, postal preparation, and postage purchasing
• Delivery of the prepared campaign to the post office
• Annual website maintenance and ongoing content and technical support