City of Anderson Mayor’s MLK Breakfast Design

Graphic Design · Print Production Design

A familiar tradition. A fresh expression.

An annual event can stay true to its purpose while giving guests something new to experience. For the City of Anderson Mayor’s MLK Breakfast, we created memorable design that carried each year’s theme from the first invitation to the event itself.

Held in Anderson, South Carolina, ahead of Martin Luther King Jr. Day, the breakfast brings the community together around a longstanding tradition. Across multiple years, Mance Multimedia provided graphic design and print production artwork for the event.

The creative challenge was to keep the presentation cohesive and recognizable while finding a distinct visual direction for each year.

Honor the purpose. Refresh the presentation.

Each year’s creative direction introduced a new combination of artwork, typography, and bold color. Hand-drawn elements and stylized imagery helped give the materials a personality of their own while supporting the event’s theme.

That approach gave the breakfast a fresh look without losing the connection between its message and the experience guests had come to expect.

Give guests a reason to turn the page.

The event program offered an opportunity to make the printed piece part of the experience. We explored custom die cuts, curved shapes, and overlapping folds that revealed portions of the artwork beneath them.

Elements visible on one panel continued into the next, encouraging guests to open, turn, and explore the program. The format made the design interactive through the way people handled the piece.

Every fold and reveal needed to work with the content and production requirements, bringing the creative concept and the physical format together.

One visual direction across the entire event.

We extended each year’s design across save-the-dates, printed and digital invitations, event programs, podium graphics, wall signage, retractable banners, and standalone posters.

From an invitation received before the breakfast to the signs guests encountered in the room, the materials shared a coordinated look. Different sizes and formats still felt like parts of the same event.

Designed for multiple production partners.

The city worked with different print vendors to produce the materials. We prepared the artwork for those varied formats and production requirements while maintaining consistency across the designs.

Our responsibility was the creative development and production-ready design. Printing, purchasing, and mailing were handled by the city and its production partners.

Fresh creative. Consistent delivery.

The relationship continued across multiple years, giving the city a dependable creative partner for an event that needed both continuity and a new presentation.

Each engagement produced a coordinated collection of event materials, with distinctive program design and artwork adapted across digital invitations, printed pieces, and venue signage.

What we delivered.

• Annual creative direction and graphic design
• Custom artwork and hand-drawn design elements
• Save-the-date designs
• Printed and digital invitation designs
• Event program layouts
• Custom die-cut and folding concepts
• Podium banner and sign designs
• Wall signage and standalone poster designs
• Retractable banner artwork
• Production-ready files for multiple print vendors