Feb
28

Greenville Chamber Names Mance Multimedia’s Marketing Agency Top Minority Business

The largest business organization in the upstate, the Greenville Chamber of Commerce, has named Anderson-based agency, Mance Multimedia, LLC, its 2022 Minority Business of the Year. The recognition was presented in front of a sold-out crowd at the Greenville Chamber’s 134th Annual Meeting.

Mance Multimedia, a full-service creative agency, was founded by CEO Michael Mance, a native and current resident of Anderson County. The company helps build clients’ recognition and credibility through marketing, advertising, design, and production services.

CEO Michael Mance states, “Winning Minority Business of the Year from the Greenville Chamber of Commerce is a truly a full-circle moment, and that’s because I started my professional career as a Marketing Director for the Anderson Chamber of Commerce. It was there that I fell in love with both promoting and growing a business. To transition into a full-time business owner, and be recognized by such a large, pro-business organization is definitely a great accomplishment!”

The company has worked with both local and national companies, most recently designing packaging for Texas-based flooring company Acufloor – helping launch their product into 1200 Lowe’s stores. Additionally, the company helped launch and win the campaign for Anderson County Councilman Glenn Davis. 

Part of what makes the company so unique is its willingness and ability to package services to the benefit of small, minority and non-profit businesses – allowing them to get the same level of creative services as larger companies with budgets for large ad agencies. These banner packages are touted as “Flip My Brand“, utilizing a 5-point framework to grow any brand.

To learn more about Mance Multimedia, visit our services page here.

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Oct
06

Branding: 5 Keys to Grow Your Business

Studies show that 90% of human decisions are made based on emotions. The Brand Gap author Marty Neumeier defines a brand as “a person’s gut feeling about a product, service, or organization” – an emotion! So, shouldn’t businesses spend more time creating a feeling around their business? Mance Multimedia has identified 5 keys to grow your business with branding.

In the book Duct Tape Marketing by John Jantsch, “Marketing is getting someone – who has a need – to know, like and trust you.” So, if you strategically make your marketing “brand-centric,” your small business will become a bigger – stronger – brand!

Here are 5 areas to focus on when branding:

1. Have An Identity

Every brand needs a strong identity. This isn’t just a logo, but the entire look, feel and message – presented in a way that strategically positions you to be perceived the way you want to. The key here is knowing your target audience and speaking to their needs and motivations.

Understand how you want to be viewed to your audience!

2. Integrate that Identity Through Touchpoints

What’s a strong identity system without a broad application? If you have a logo, put it in your email signature. If you order company shirts, spend the extra $X to get the color to match your brand colors. Everywhere your brand “touches” someone should look, feel, and be perceived as the same.

Hire an experienced graphic designer to help you integrate your identity across your brand.

3. Build A Website

Social media and advertising should drive people to your website, not be in place of it. Think of it like asking someone on a dinner date to your home, then wowing them with your culinary skills and hospitality! Sure, you can go out, but everyone invites people over when it gets serious!

Get serious about your business prospects and build a website!

4. Produce Video Content

Attention spans are short, and nobody likes to read paragraphs of content. This makes video the most effective communication tool. Tell your story, share a testimonial, or even explain how your product or service works!

Focus more on Video!

5. Have a Photography Content Strategy

Images reinforce everything! They enhance value by illustrating what you’re trying to communicate, give insight to your personality and ultimately help grab attention – keeping you top-of-mind.

Note: Image quality can help or hurt your efforts. Hire a professional to take a batch of branding images to use in your content!

Bonus Insight: Bigger branding means command high dollars, and consistency and cohesiveness is the difference!  

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Summary: 5 Keys to Grow Your Brand

  • Design a cohesive identity
  • Apply that identity system to everything
  • Build a website (social media isn’t yours)
  • Tell your story with video
  • Stay top-of-mind with photography

Mance Multimedia, LLC is a full-service agency servicing small, minority and non-profit businesses. We help small businesses grow into bigger brands through brand-centric marketing & advertising, graphic & web design, and photography & video production services. If you have a project or brand that needs to stand out, book a consultation.

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Coming Soon: Get an all-inclusive branding system for one flat fee – including one option for under $10,000!

Packages include:

  • Branding Identity Design
  • Touchpoint Design
  • Website Design
  • 1-3 Video Productions
  • Branding Photography