Mar
13

Creative Services Must Achieve A Goal

Don’t you hate to waste money on creative services that miss the mark on their purpose?

‘A goal without a plan is just a wish’

Former NFL Legend and Coach Herm Edwards stated, “a goal without a plan is just a wish.”

Many times, talented creatives are so focused on showing what they can do that they miss out on understanding the objective for the client. Often, potential clients elect to have low-quality work that accomplishes a goal.

This is why it’s important for both parties to come together, and strengthen their communication skills. The creatives must understand what the purpose of the project is, and the client must effectively communicate that goal.

Mance Multimedia had the honor of producing a video for the Greater Easley Chamber of Commerce. We had less than a week to prepare, so our focus was communication. The video would be played in front of hundreds of business men and women at the Chamber’s annual meeting.

 

If you want to take a look at a short version of the project, you can view here. Otherwise, keep reading below:

Cindy Hopkins, President & CEO of the Greater Easley Chamber of Commerce, stated that “The video is awesome! I felt so proud of our Chamber and the work we are doing. That told me that the video did exactly what we intended it to! You have such a great talent…thanks for sharing that with us! I can’t thank you enough for helping me with this project, and I’m very grateful that it has allowed our paths to cross again. I certainly hope we’ll continue to work together!” 

I’ve always been taught to let your works speak for you! The feeling that came over me when I read these words was incomparable! 

However, it made me realize how much hard work it took to achieve that feeling. If I can offer any wisdom to other creatives, or illustrate why clients continue to do business with Mance Mutlimedia, it is communication.

A service provider can not give you their best if you don’t communicate what it is “exactly” that you want or need, and a creative can’t provide that if they aren’t asking the proper questions to find out what that is.

This client’s positive reaction inspired me to write this article! Proper communication achieves goals, and ultimately client satisfaction! If what’s in the client’s head is different than what is produced, then we have missed the mark!

May
12

Stories Told Through Video Builds Your Overall Brand

Michael Mance of Mance Multimedia stands with Greenville, SC Sheriff deputies, hospital employees and community leaders after filming coat drive video production.

Every individual, every business, and everything has a story – even if you’re not the one telling it.

Bad news travels quickly, but good news is shared more!

If you have a bad reputation, and vice-versa, your story precedes you. It’s important that everyone, whether personal or professional, tell their own story. If you don’t, someone else will. 

In an age dominated by social media, we now have a more direct way to reach the masses – in particular our target audience. This was the case when producing this video for the Greenville County Sheriff’s Office in Greenville, SC, in partnership with the Riley Institute.

As national tension and turmoil amongs the public and those swore to protect them rose, this law enforcement department wanted to shine a light on the positive programs and project their organization were doing to help the community.

Telling their story through video, and communicating through social media, helped the public see that not all cops are bad.

While the nation was constantly telling an overall negative story about law enforcement, they chose to tell their own story. 

The video received 5,630 total views on Facebook, with 15 shares. The total reach for the campaign was 17,700 people.